911 Restoration began as a grand dream between two army buddies who shared a lifelong friendship through the trials of boot camp and an onslaught of twenty-mile marches. After leaving the army they both moved to Los Angeles, California in search of an opportunity via the egress of the “American dream”.
Peleg Lindenberg and Idan Shpizear split a one bedroom, ramshackle apartment while working at a carpet cleaning company in 2001. By 2002, they took over the carpet cleaning company and expanded into fire and water damage restoration. At the peak of their then success, they made about $15,000 a month.
Peleg and Idan spent six months from 2002 to 2003 cracking the Internet marketing code because they have a drive for continued growth. Every spare dime the two old friends made, they poured into research and development. They spent multiple weekends in Silicon Valley, learning directly from web developers on how to market 911 Restoration via the infinite realm of cyberspace.
Peleg and Idan spent ten thousand hours learning how to market 911 Restoration online, and in 18 months their proud brand grew from $15,000 a month in sales to a $150,000 a month in sales—growth that was generated purely by marketing 911 Restoration online.
During Hurricane Katrina, Peleg and Idan knew they could offer a positive force in a very negative situation, so they flew two crews to New Orleans in late 2005. The city was so devastated that there was plenty of work. “We didn’t have to compete in New Orleans,” Idan would say later, “We’d be working on a job and there would be five other companies up and down the street. There was so much work.”
As Idan would talk to other disaster clean up companies they realized that many of these companies faced the same problem that 911 Restoration had faced in late 2002. These companies made between $15,000 and $40,000 a month. They wanted to grow, but did not know how to reach more customers. This is where Peleg and Idan’s shared dream took shape.
By connecting people, 911 Restoration could add tremendous value to their water damage businesses that needed to grow. 911 Restoration’s vision was to help other disaster restoration companies realize their own dreams. Idan and Peleg could connect customers in need, add value to companies, and build a smarter company as a direct result.
In 2007, Peleg and Idan made the decision to provide franchise opportunities for 911 Restoration and watched it populate from a singular company in 2007 to over 70 companies scattered all over America and Canada.
What began as a grand dream in the mind of two army buddies is now a reality. 911 Restoration’s goal today is to foster the crazy, impossible dreams of our franchisees across America, and help them realize their own dreams by offering each a fresh start to a better tomorrow.